Our Story

Linens Online - a trading name of Home Linens Retail Group Limited - is an ecommerce website that specialises in designing and selling high quality household textiles and soft furnishings. Our products are delivered directly to you from our factory in Bordesley, Birmingham, which sits right in the heart of the UK.

Our mission is to provide our customers with the best quality products at the most affordable prices. We work closely with our suppliers to ensure that all our products are made to the highest standards, using only the best materials.

Our products, which range from bedding and curtains to loungewear and pet beds, are rigorously tested and inspected to ensure that they meet our high standards for quality and durability. You can find out more about the brands we sell on our dedicated brands page.

We are committed to providing our customers with the best possible shopping experience. Our user-friendly website makes it easy for you to find the products you need, and our secure online checkout ensures that your personal information is protected. We also offer free shipping on all orders over £49, and a hassle-free returns policy, so you can shop with confidence.

Our customer service team is available to assist you with any questions or concerns you may have. We are always happy to help and provide you with the information you need to make an informed purchase; simply email customercare@linensonline.co.uk and a member of our lovely customer service team will be in touch.